Here at PRO:VOKE, we’re the experts in blonde hair. But did you know our Touch Of Silver products are also ideal for brunettes?

The secret’s out! Our purple shampoos aren’t just for blondes. Get the lowdown on using our Touch Of Silver products to make your brunette look amazing too.

What effect will purple shampoo have on brown hair?

Purple shampoo on brunette hair with highlights, or coloured hair, can be a very effective toner.

How? Well, over time, lightened sections of brunette hair can turn brassy and the colour fades. This can occur especially in balayage or ombre hair, or if the hair has been dyed multiple times before. The hair can often become dry and damaged and reveal the underlying pigments which are warmer and more yellow/orange in hue. Of course, some people will like this tone, however, if you don’t, purple shampoo on brunette hair can be your saviour to take out any unwanted warm tones in your hair.

The way it works is all down to the science of the colour wheel. As purple is opposite to yellow, this counteracts the brassiness and neutralises it to maintain your colour’s radiance for longer. It helps to prevent that dreaded colour fade, whilst emphasising the shine and vibrance of surrounding darker hairs. You can better understand how purple shampoo works and the science behind the unique violet pigment here.

How to use purple shampoo on brown hair

Our Touch of Silver Brightening Shampoo should be applied to wet hair and massaged in before leaving on for five minutes. Brunettes should use our brightening shampoo specifically on the lightened sections of hair. For many, this will mean applying silver shampoo directly to the lower lengths of hair, targeting the brassy sections.

After five minutes has passed, rinse with cool water to ensure cuticles are closed and locks in the product.

Next, smooth over a generous amount of the Touch Of Silver Intensive Conditioner – ideal for use after the Brightening Shampoo to regain hair health and balance. Leaving this on your hair for 3 to 10 minutes will nourish hair and intensively target dry and damaged strands. It has a rich and luxurious formula which improves your hairs condition after just one use.

Again, rinse hair thoroughly, then towel dry and gently detangle.

For added shine, heat protection, and deeper nourishment, use our Touch Of Silver Leave-in Conditioner before drying. Simply spray onto wet or towel dried hair. The pro-vitamin B5 formula will help to make your hair smoother and more manageable after just one wash.

Show us your results!

Are you a brunette thinking of using Touch Of Silver products? We’d love to see the results of our purple shampoo on your hair. Tag us with @provoke.haircare in your photos on Instagram and Facebook, and don’t forget to use #IPROVOKE, for a mention.

HOW TO REMOVE CHLORINE FROM HAIR AND PROTECT YOUR SHINE

Whilst we appreciate the bacteria busting effects of chlorine in a swimming pool, the one thing we don’t enjoy is how chlorine affects our hair. Chlorine is a very powerful drying agent, which can cause all hair types to dry out, leading to a loss of shine, breakage, and split ends.

For those with highlights, blonde, white, grey, or silver hair it can also cause another medusa-like side effect; green hair.

We’ve all seen the horror stories and tried some interesting DIY hacks to avoid the dreaded green hair (we’ll never look at tomato ketchup the same way!). But don’t worry, PRO:VOKE are here to help save your hair from the ghastly green!

How to remove chlorine from hair

To remove chlorine from your hair, you need a deep cleansing shampoo.

The Touch Of Silver Clarifying Treatment Shampoo is your saviour from chlorinated hair. It works to neutralise chlorine straight away and will help to banish this chemical from the hair if left on for up to ten minutes. With hydrating AquaPlex™ and salicylic acid, it also nourishes your hair and scalp for a truly pampering experience.

If you’re treating your hair in the summer, follow the clarifying treatment with our Toning Treatment Mask as oxidation from the sun can cause hair to turn brassy. The salon-strength violet pigment in our Toning Treatment Mask will neutralise any yellow tones.

How to protect hair from chlorine damage

To protect hair from chlorine damage during the day, you could also try these 3 top tips:

1 – Soak your hair in the shower before taking a dip in the pool

2 – Coat your hair with a nourishing conditioner:

• For those with thick hair, try the Touch Of Silver Intensive Conditioner
• For those with fine hair, try the Touch Of Silver Leave-In Conditioner

3 – After each swim, rinse your hair in the shower and reapply conditioner to keep your hair protected from sunshine and chlorine.

For more information about looking after your hair in warmer weather, read our blog post here.

GOING GREY GRACEFULLY: HOW TO GET GLOSSY GREY HAIR

The day of grey comes for us all; from those first greys making an appearance, through to a full head of silver, we all get there eventually. For some, embracing the grey is a welcome part of life, and dying your hair silver-blonde is even a common trend these days. For others, grey hair can mean the decline of hair strength and the unwelcome arrival of wiry, limp hair.

Here’s how you can get the best out of your grey with our pro tips.

1. Don’t abandon the hairdresser

Grey hair doesn’t have to signal the end of hairstyle maintenance. Whether you’ve got a salt and pepper look going on or deliberate silver-blonde hair, freshly cut locks are happy locks. There’s nothing quite like a head massage and perfect trim to keep your hairstyle razor sharp and split ends at bay.

2. Mix up your wardrobe colour scheme

You’ve probably heard a friend or family member gush about how a mustard/red/navy dress suits your complexion perfectly, but did you know that certain colours can also complement your hair colour?

It’s true! Monochrome stripes, navy and accent colours will all look great, while white is a big no-no.

While we’re on the topic of style, beauty experts recommend investing in a good make-up blusher too. The idea that grey hair can wash your skin out is less convincing when you add a peach or rose-coloured tint to the apples of your cheeks.

3. Hydrate your hair

One of the main reasons that grey hair can become wiry, unruly, and generally damaged is due to dying and bleaching. If you’re using hair dye of any kind, then this needs to go hand in hand with haircare.

Pick up a bottle of our PRO:VOKE Touch Of Silver Brightening Shampoo for grey hair and team it with our PRO:VOKE Touch Of Silver Intensive Conditioner for the best results. The anti-aging properties in the conditioner target your dry and damaged hair leaving it looking smooth and healthy. For dazzling shine and 24 hour hold, we’d also recommend using our PRO:VOKE Touch Of Silver Firm Hold Hairspray.

Want to revive your silver locks?

Give our pro tips a go for shinier, healthier grey hair. Don’t forget to share your results with us on social using #IPROVOKE and tag us @provoke.haircare!

Get summer ready with this gorgeous mermaid hairstyle. #mermaidhair is officially here, and it’s set to be the summer’s hottest trend. Here’s how to make waves with this stunning look!

CHECKLIST

• ILLUMINEX: TOUCH OF BLONDE – LIGHTENING BLONDE SHAMPOO
• ILLUMINEX: TOUCH OF BLONDE – LIGHTENING BLONDE CONDITIONER
• HAIRBRUSH
• HAIRDRYER
• CURLING TONG

DIRECTIONS

STEP 1

Wash your hair with the ILLUMINEX Touch of Blonde Lightening Shampoo and let the golden pigment enrich your warm blonde tones for vibrancy and depth of colour – we recommend you leave this on for max 5 minutes.

STEP 2

After shampooing, follow with the ILLUMINEX Touch of Blonde Lightening Conditioner. This nourishing formula is sulphate-free and enriched with AquaPlex™, which repairs and enhances the lustre and depth of shine to hair, letting you achieve this super glossy, glamorous look.

STEP 3

Dry your hair as you usually do.

STEP 4

Brush hair and part into four manageable sections, splitting hair in half by your natural parting and then again half way up the head.

STEP 5

Choose a curling tong for the desired look you want to create – we used one with a thicker barrel to achieve these smooth sleek mermaid waves.

STEP 6

Then take thick 1-inch sections of your hair and start curling your hair by facing the tong downwards and wrapping your hair around the barrel away from your face.

STEP 7

Once curled, leave each section in its ringlet and work your way throughout the sections of your hair until all the hair has been curled.

STEP 8

Wait for your hair to cool and then gently run your fingers through your hair to loosen the ringlets until you create loose mermaid waves.

Ta-da! Now why not share a photo of your mesmerising mermaid look? #IPROVOKE

WHAT IS KERATIN AND WHY SHOULD YOU BE USING IT ON YOUR HAIR?

You have protein in your diet, but did you know you also have it in your hair? Our PRO:VOKE Touch Of Silver Intensive Conditioner contains a restorative protein called keratin, and here’s how it works to get your hair looking its very best.

WHAT IS KERATIN?

Keratin is a fibrous protein which makes up the main structure of your hair, skin and nails. It accounts for 65% – 95% of your hair, protecting the cuticle and interior structure of the strand’s cortex and repairing any damage that occurs.

Keratin is found naturally in your body. However, it can be easily destroyed by heat, chemicals, and pollution.  Lots of people choose to replenish this with keratin-based hair products and treatments to make sure the health and appearance of their hair is the best it can be.

HOW WILL A KERATIN HAIR TREATMENT HELP MY LOCKS?

As keratin is a protective protein it can help to strengthen your hair and make it look shinier and healthier. Keratin forms a protective barrier around your hair, restoring the cuticle and helping it to retain moisture – reducing dry damage and boosting shine.

This is super important in summer months where UV protection is a must to protect your hair from sun exposure, or if you frequently use heat styling tools. Keratin will help keep your healthy shine and you’ll see fewer split ends forming, so you can say goodbye to frizz!

In fact, it can improve the overall quality of your hair by filling gaps that come with prolonged hair damage.

Some keratin treatments also relax and neutralise your hair while conditioning it, which will leave you with smoother, straighter locks that are easier to tame.

DOES KERATIN WORK BETTER ON CERTAIN HAIR TYPES?

Different hair types have different levels of naturally occurring keratin. Curly or frizzy hair will have less keratin than naturally straight tresses, as will chemically treated hair (if it’s been dyed or permed). These types will see the biggest benefits of a keratin hair treatment.

TRY IT FOR YOURSELF

Curious of how keratin can transform your locks? Find out more about our Intensive Conditioner and how it can help your blonde look healthier, brighter, and feeling silky smooth.

Summer can be amazing; it’s all sun, sea, sand, and cocktails! Nothing bad about that… Except all four can have a super damaging effect on your hair, so it’s really important you look after it, especially in summer. Get prepped with our haircare superheroes that’ll bring out the best in your hair colour.

Here’s some of our summer haircare top tips to keep your blonde looking its best throughout the sunny months.

Refresh Regularly

We all know that chlorine and salt don’t do wonders for your hair, but the warmer weather in the summer means you’re likely to be lying on a lilo or surfing some waves at the beach. To help reduce the amount of damage, make sure you wash your hair with cool, fresh water before and after. Our hair is super porous, so rinsing it first will limit the amount of damaging chlorine and salt your hair absorbs and will wash away impurities afterwards.

Replenish Moisture

Just like you, your hair gets dehydrated in the heat of the summer. But there are quick, easy ways you can keep your hair hydrated to ensure it doesn’t dry out in the warmer weather. Your two BFFs are a toning treatment mask, or a leave-in conditioner.

Simply use a toning treatment mask to lock in moisture and bring back a healthy shine. Our new Touch Of Silver Toning Treatment Mask nourishes locks for visibly brighter hair using our hydrating AquaPlex™ system, while also cancelling out brassy tones. Use this once a week to keep your hair moisturised and nourished, giving it the hydration it deserves. Leave-in conditioners are great for dry, damaged hair to instantly inject some hydration. Our Touch Of Silver Leave-In Conditioner contains a nourishing and moisturising formula, which includes pro-vitamin B5 to help lock in shine. It’ll be your ultimate hair hero!

Relinquish Straighteners

It’s no secret that heat styling can dry out your hair. So, with the increased humidity and risk of sun damage during the summer, try not to add extra heat to your hair and dry it out further. Embrace your natural texture with top-quality products and gentle styling.

Maintain Shine

In summer, the mixture of hot sun and time in the sea and pool means your hair can take a lot of stress, this can mean it loses a little bit of its shine. Using a brightening shampoo can help to bring that shine and radiance back into blonde, platinum, or grey hair. Our Touch of Silver Brightening Shampoo will do just that, and it’ll also neutralise yellow and brassy tones at the same time. You should see results from your very first wash!

EVERYTHING YOU NEED TO KNOW ABOUT CLARIFYING SHAMPOO

What is Clarifying Shampoo?

Clarifying shampoos are deep cleansing treatments for your hair that prevent product build-up and remove hard water minerals, excess oil, and pollutants. Using the shampoo regularly in between washes can allow your hair to appear healthy and shiny, removing any unwanted build up.

Clarifying shampoos should be used before colouring your hair so that the colour can successfully penetrate the hair shaft, and before using a hair mask, so the nourishing ingredients have optimum effect. It’s best not to use one too soon after a colour treatment though, as it may cause the colour to fade quicker.

They’re also extremely effective at removing chlorine from hair, making them the perfect hair product for swimmers who want to keep their colour bright.

Due to their deep cleansing, detoxing properties, clarifying shampoos can be rather drying, so we would always recommend teaming them with the use of a conditioner.

NEW PRO:VOKE’s Touch Of Silver Clarifying Treatment Shampoo with hydrating AquaPlex™

Our NEW Touch Of Silver Clarifying Treatment Shampoo, with hydrating AquaPlex™, is a deeply nourishing clarifying shampoo that removes impurities and product build-up from your hair. The AquaPlex™ is a moisturising system that allows the hair to be thoroughly conditioned as well as cleansed by hydrating the dry, damaged hair. This new moisture system contains black oat extracts which helps to improve the structure and shine of the hair, making it smoother and easier to comb through. Find out more about the product here.

How to use PRO:VOKE’s Touch of Silver Clarifying Treatment Shampoo

Our clarifying shampoo is perfect for natural or dyed white, platinum, blonde, and grey hair. Use once or twice a week between uses of your normal shampoo and conditioner – we’d recommend using our Touch of Silver Colour Care Shampoo and Conditioner. Or, if you’re after a more silvery tint – use in every wash to build up the purple pigment.

Make sure to massage in and leave the Clarifying Treatment Shampoo on for a few minutes, then rinse thoroughly with warm (not hot) water to wash away all impurities.

What to do after clarifying your hair

For optimum results, we recommend following up a clarifying shampoo with a conditioning treatment. This locks in moisture for a healthy shine. Our Toning Treatment Mask is ideal as it instantly banishes brassy tones whilst deeply nourishing the hair so it’s visibly brighter in just one wash.