ILLUMINEX – Strengthening Purple Shampoo

Great shampoo! – Nata Li

This purple straightening shampoo is very good. I liked everything about it. i liked smell, not overpowering. I liked texture and how it removes brassy tone from my hair and also makes them very soft and strong!

Love this shampoo – Kez1106

I love Pro:voke straightening purple shampoo so much, it’s makes my hair look amazing. I love how easy it is to use, the longer you leave it in the more effect it has. My hair looks silky smooth and I love the silvery tones after using it. My new fav shampoo.

Great – Kimmyk

I have been using this hair product for a few weeks now when washing my hair. I feel that my hair strength and colour of blonde has been maintained thanks to this hair shampoo. It leaves my hair feeling nourished and clean along with maintaining vibrancy. I would recommend this to other blonde haired individuals.

The future is purple – Magsmoomin13

As I have brassy tones through bleaching my hair in order to create bright coloured hair, I needed a shampoo that replaced the moisture and toned down the brassy tones. This shampoo coupled with the conditioner of the same range really helped to soften my damaged hair and hydrate it. I definitely recommend it

Great stuff – CharM31

This shampoo is amazing, my hair was really brassy after changing the colour back to blonde and after just one wash I could already see a vast improvement and with using just once or twice a week the brassiness has gone and my colour is still as bright as the day I did it! Will be using this shampoo regularly

Great! – shopaholic80

Love this shampoo, great for keeping brassy tones in my highlighted hair in check between hairdressing appointments. I use it every other wash and it leaves my colour looking fresh and bright. Hair feels soft and manageable after using.

Really works! – Johanna

What a great product. On first use it toned down the “brassy”yellow of my “bottle blond” Lockdown hair giving it a much more elegant ash blond tone. I used it with its matching conditioner for the full treatment and was both thrilled and amazed that it could have such an impact after one use. Blow drying was so much easier with fewer breakages too. I would recommend it without hesitation. I thought this sort of miracle could only be performed by a salon! Lovely delicate scent too!

Left my hair looking amazing! – mrsgibson1

I have bleached blonde hair, and am always looking at a shampoo that will help me to avoid brassy tones and keep my blonde looking fresh. The scent of the shampoo was lovely, and was a lovely consistency. It was easy to pour from the bottle, something that I have found hard with other products. My hair even after first use looked amazing, it was a lovely fresh white blonde. All hints of brassiness had been removed, and it really did make my hair look like it had been coloured at the hairdressers. I love this product

Excellent. – Owl30

Smells amazing like the original one and the effect has made my hair really moisturised and stronger and has whitened my hair a bit too so very pleased with it around and made my hair feel brand new .

Pro-Voke Strengthening Purple Shampoo – Jules168

I love that this product is sulphate free. I also love that this product leaves my hair feeling lovely and soft and it rids the yellow in my grey hair, this product is brilliant! It smells lovely too, would recommend!

Brassiness gone, shine on! – Pkl88898

My hair has been abused big time going from dark brown and heat styled most days. It has been left dull, with a horrible brassy tone. I have tried a lot of different purple shampoos, some very expensive but this is by far the best…ever! The bottle is easy to use, just press the cap and squeeze out the shampoo. You don’t need much – it is super concentrated so will last ages. Don’t be alarmed by the mega purpleness, it doesn’t stain your skin or the shower. Follow the simple instructions and voila – a lovely result. Just the right amount of toning. It smells amazing and leaves my hair feeling fresh, clean and soft. It’s difficult to show in photos. Brassiness is gone. My hair now feels much stronger and it actually shines again (which it hasn’t done for a while). I can’t recommend this product enough. Seriously give it a go – you won’t be disappointed!

GREAT QUALITY SHAMPOO! – Sarah1986

Absolutely love using PROVOKE strengthening purple shampoo for it’s great & reliable quality. After using it my hair was left shiny, bright, strong & smelling beautiful. It provides great repair for damaged hairs. Highly recommended!

Great Neutralising benefits – Queenbee1973

I have used this on white/grey hair and also blonde highlighted hair and its absolutely amazing at reducing brassey undertones. Lovely consitencency on the hair and washes out without leaving purple/lilac tones on the hair

Brilliant shampoo – Gypsyprincess94

Left my hair leaving extremely soft and looking very very clean. Kept my colour looking brand new even after each wash. Smells beautiful too. And doesn’t make my scalp sore. Would highly recommend to people who colour their hair.

Smells yummy – Seasonal16

Really good product and makes my hair smell nice. I did put a lot in and left my hair a tinge purple but I did like it so if you don’t want a purple tinge just use a small amount. Does what it says on the tin my hair is a lot stronger well it feels it.

Amazing Stuff – Mich1980

This stuff is magic in a bottle, the blonde highlights are so shiny and unreal. I’ve had loads of comments it’s nuts all I’ve done is wash my hair and you would have thought I’d had it dyed. Defo recommend to everyone

Stronger than expected – Cb82

I’ve tried many purple shampoos, my current one is really strong, perhaps too strong. Most of the ones I’ve bought from shops have been quite weak and not done a lot, so I usually order a specialist one online. I wasn’t expecting much from this pro bike one to be honest, I thought it would be the same as the rest but I was pleasantly surprised! I still have a small amount of yellow after a fresh bleach job, but the majority of it has gone. I’m aiming for as white as possible to dye it a pastel shade, and the purple shampoo has definitely helped. Will use again for sure.

Great when coupled with the conditioner – ClareyP

I have tried lots of purple shampoos and I find they often leave your hair very dry. I tried this one with the conditioner and it made a big difference. You need to leave it on for a while for good results.

Keeps hair bright – Vixabella

A really good shampoo that’s ideal for blonde hair or highlights. I have been using this shampoo as my colour had gone a bit brassy looking. Since using this as part of my hair care routine my hair has come back bright and blonde. it works well as a shampoo, leaving hair feeling fresh and clean but with the added extra of preserving and refreshing the colour. It has a pleasant fragrance and is easy to use. It lathers well and rinses out easily. A very good addition to any hair care routing for blonde or grey hair.

Great results from the first use – Cheryl27a

Rarely products live up to their promises but this Shampoo made a real difference to my hair from the first wash. I wanted to lighten and bring the blonde out in my hair and it was really amazing how much it did this from the first wash. I have been using once a week as directed on the packet and it maintains the colour that I want. Cleans well too!

Amazing purple shampoo – pennys

This is a great purple shampoo that tones your hair and leaves it with a silvery and non yellow finish! It also doesn’t dry your hair out which is great for regular use. I would throughly recommend to any blondes looking for a purple shampoo!

So luxurious – Giggles1978

Very nice shampoo nice a rich gives a lovely wash and leaves the hair feeling shiny and full Body and manageable and really brought out the blondes in my hair , would highly recommend it to friends and family and a great price too

Fantastic – Faz84

I got this a week ago and have tried it twice now, great shampoo and fab on the yellow bits on hair. Really helps to level the colour out. Smell is nice to and comes in a handy tot use bottle. Will definitely be buying again

No more brassy tones! – Geeorgiaa93

I regularly bleach my hair and I like to make sure it doesn’t fade to yellow over time. This shampoo has been amazing for me. It works to eliminate any brassy tones whilst also keeping my hair strong and shiny. I also found that it really improved the condition of my hair, which over lockdown has been a lifesaver!

Great for my hair – xgembeanx

Ok when I first applied this I worried a little as it made my head purple! But it soon washes out lol I felt like my hair looked more of a natural blonde after I had dried it, I could no longer see those awful brassy yellow tones to my hair. My felt hair stronger too and the shine was amazing!

Smell amazing. – Samlh1986

Shampoo smells so good and you can smell it long after washing. It leaves you hair looking bright and healthy. It feel so clean and soft after using. A must for anyone with blonde or grey hair to keep it looking amazing.

I love this !! – Parkesy22

Wow this is amazing , obviously With lock down my hair is a mess and so brassy, this shampoo has worked wonders got rid of my copper tones and made my hair look more even in copy and so much better I LOVE IT

Lovely smelling toning shampoo – Ayla21

My hair felt so damaged prior to using the shampoo due to bleaching and was quite brassy. This shampoo has transformed my hair to healthy hair that is now ashy blonde again rather than a bronze colour. It feels strong and healthy again

Life saver – Leannekw

This is a life saver due to lockdown I have missed many hair appointments within the last year. Which meant my blonde went very brassy. Since using this shampoo once every 2 weeks it takes away the brassy tones in my hair. And leaves my blonde looking fresh!

The perfect attribute to blonde hair! – BeautyMummy

This shampoo is fantastic, I’m always wary when it comes to brightening products (incase they leave my hair feeling dry) but this one is amazing. My hair not only feels nourished after use it’s brought out such a gorgeous blonde shade.

Definitely removed brassy tones! – Sarahc

I’ve only used this once but it definitely took out some of the Orange/brassy tones in my hair. It didn’t stain my hands or my bathroom but it does state to be careful when using it. I did find it drying so I used plenty of conditioner and a leave in conditioner after to rehydrate and protect my hair but I have dry curly hair anyway. Overall I’m really impressed and we continue to use this once a week until I feel the brassy tones in my hair have gone.

Very happy with results –

I usually use Fenola purple shampoo,but sometimes it leaves purple stains on my hair and I hate that. When I tried this shampoo I expected same stains or less results then Fenola. But wow was so suprised after first use all my yellow hair was gone. And with zero purple stains. So happy with results. Definitely will switch to this brand.

Impressed – Kayz699

Great vivid colour, easier to lather, lovely smell. From one wash I saw a difference in my blonde hair. Have used a few purple shampoos and this is the best! Didn’t leave my hair dry or brittle after either! Would definitely recommend

Sensitive scalp – Beatrix

I suffer with my sensitive scalp and I guess dying my hair blonde every month doesn’t help at all. I tried this shampoo by recommendation and I have to say I’m highly satisfied. It doesn’t dry my scalp, leaves my hair shiny and the smell is amazing. Try it!

Pro:voke strengthening purple shampoo – Senior93

Let me start by saying this shampoo smells amazing! It’s so aromatic. The bottle is a good size and looks very eye catching. The shampoo itself is a deep purple in colour and looks very shiny. After a good few uses I have to say my hair feels so silky smooth and a lot stronger than before! I am very pleased with this product!

Amazing – Sbtwinmom

I was really impressed with this purple shampoo, I noticed the difference after just one wash. It made my hair look brighter and really helped get rid of the brassy tones. would definitely recommend and will be buying again

Amazing – Lauren23

I used this shampoo on a whim because I use purple shampoo bi-daily and I’ve never got any noticeable results however with this shampoo I have noticed that my hair looks less coppery and appears more bright and shiny

Love this shampoo – Jems86

I absolutely love this shampoo it takes all the yellow and orange tones out of my hair and makes my blonde look like I have just had it done. It also smells great. You can see the results with just one use I would definitely recommend.

Great shampoo! – MrsL84

I’ve been using PRO:VOKE hair products for years now. This shampoo is just as great as all their other products. My blonde hair is left looking shiny, bright and refreshed; no brassiness in sight. It’s sulphate free which is great, has UV filters and is vegan friendly! It’s also enriched with vitamin B which helps to strengthen hair. Brilliant! I love the smell of it, the deep purple colour of it and the shimmeriness of it aswell! A great shampoo at an affordable price!

PRO:VOKE Strengthening Purple Shampoo – Jaybelevee

PRO:VOKE Strengthening Purple Shampoo is an amazing toning shampoo my hair not only looks better less Bronze/orangey tones but it feels amazing too so soft and strong I highly recommend this product to anyone with lightened hair it’s an absolute lifesaver. Overall a fantastic product I will be buying again. 10/10

Great stuff – Pika

I have bleach blonde hair that I dye myself and this shampoo is great for getting the brassiness out and doesn’t dye my hair or my bathroom purple, it’s also easy to wash out and the instructions of how long to leave it on are clear

Amazing – Torthecatlady

I’ve been using PROVOKE touch of silver for years, initially on my naturally blonde hair, then on highlights and now on my silver hair. It brightens my silver hair and gives it a beautiful finish and when I used it on my blonde hair it removed the brassy tones. I wash my hair twice a week and use this shampoo and (matching conditioner) each time. It smells gorgeous and leaves my bleached and dyed hair feeling strong and smooth. For the price it’s fantastic and nothing else in this price range compares to it (I’ve tried them all). It doesn’t stain your fingers either unlike some other brands. Would definitely recommend. Ps make sure you leave it on for 5 minutes to get the most from it.

Purple shampoo – Lynn74

Absolutely love this shampoo it leaves my hair so soft and it’s really lighting the blonde in my hair it’s taken the brassyness out of my coloured hair I would definitely recommend giving it a try it’s worth it

Amazing shampoo – Jojo

I was looking for a silver shampoo which will remove a yellow tone from my blonde hair, most of them did not do anything or made stains on my hair.. this shampoo is different and really works!! I saw a difference after first time, all my hair has same tone, no stains, no yellowish colour

Absolutely love this shampoo – Ever23

Wow. I love everything about this shampoo. It smells absolutely gorgeous. A sweet smell that I can’t get enough of. It foams extremely well so I can wash right down to my roots and it offers moisturisation while washing. My hair feels visably clean and brighter after use.

Lovely fragrance – Iris

I love this shampoo. This shampoo has made my hair silly soft and very shiny. It has brought the colour of my hair out and I love it. You don’t need a lot to make a lather, so a little goes a long way. This is now my shampoo of choice.

Yellow tones gone in 1 wash! – Emzalot

This purple shampoo works after just 1 wash, I have highlighted natural blonde hair and my highlights had started to go a bit yellow in the sun. This shampoo has turned them back to being a light silver blonde shade and unlike some of the purple shampoos I’ve tried this one hasn’t given my hair a dull grey tone, it’s even blended in some of my grey hair so my hair looks brighter and fresher. This shampoo is SLS free so it doesn’t dry out my hair or make it frizzy. It has a bubblegum like fragrance that lingers on my hair all day. It strengthens and repairs damaged hair so my hair is left feeling soft and silky, especially when used with the matching conditioner.

Amazing! – Sumlou22

I absolutely love this product. I have tried many purple shampoo/ conditioning products and this is by far the best! The purple tones are not damaging to your hair and you are not left with the dry rough hair feeling. The conditioner compliments the hair very nicely! It toned down my brassy hair! Would highly recommend!

Great shampoo and conditioner! – Jennymore1

It’s been so hard not being able to get to the hairdressers. I usually have my hair highlighted and it’s been looking a bit lack lustre lately! This shampoo is great though and gives your hair a real lift and brightness again. It has a great texture, easy to use and nicely scented but not overpowering. It feels like you are having a professional treatment using this!

Amazing brightness – Tust77

I have highlights in my hair and I was unsure of the benefits I would get from using PRO:VOKE strengthening shampoo with regards to the condition of my hair and the colour enhancement. Where my hair is highlighted it gets a bit dry and frizzy and doesn’t take long to develop brassy tones! The purple shampoo is a revelation! It nourished my hair and left it feeling clean and fresh, whilst not being harsh. It kept the brassy tones at bay and my highlights all stayed the same colour instead of some changing tones. This shampoo is amazing at maintaining that just coloured look. I will definitely continue to use it in conjunction with the purple conditioner. The effects are brilliant!

Leaves hair feeling brighter – CM20

I gave this a go after other purple shampoos I tried left my hair feeling weak and with lots of split ends. It’s a brilliant way of leaving hair much brighter and refreshed, especially at a time when you can’t get to the hairdressers!

Worked very well –

I have naturally “going out the grey” grey which has a big streak right in the middle at the front…the rest of my hair is brown but I have found the grey turns quite yellow…I thought giving this shampoo a try may help. Well it has…my grey is more vibrant and it has helped tone down the brassiness of my faded grown/growning out brown. It also benefits from smelling quite nice! Works especially well teamed with its matching conditioner!

I love this shampoo! – inspiremeland

This shampoo has elevated my blond hair to almost platinum which is exactly what I was going for. I left it on for around 2 mins. Roots went a little lilac so next time I’ll probably just use it to brighten the ends. It’s worked so well even my hairdresser wants the name of it! If you want a platinum blonde or brighter grey you must purchase this. Read the instructions and you can’t go wrong.

An effective and stylish shampoo! – chell00

The Provoke touch of sliver shampoo is a wonderful shampoo that is effective and stylish. I enjoyed how this product provided excellent results giving my hair a lighter and more refined look. After using this product, a number of people had asked if I had my hair coloured due to the effect of the shampoo. I also liked the size and design of the bottle and found it very useful for travelling. This shampoo has a lovely texture and feels soft and indulgent when applied. I would highly recommend this shampoo to others who want a product that works well at lightening the hair and providing an excellent finish. My hair smelt and felt clean and I was very happy with the results.

Brilliant finish – Mammymoo

Used this, only used a little for one wash after washing my hair felt heathly and had a lovely shine to it, it was soft and smooth also had a lovely smell, definitely reccomend it to family and friends

Good strong purple shampoo – Sofimo4

I used this to tone my bleached blonde hair as there is always yellow/orange tones left behind and using a toner cam be quite harsh. This shampoo alone managed to block the unwanted tones and neutralised the whole of my hair. Leaves my hair feeling lovely and smooth when dried to.

Great product, great price – carolhm

I usually use a different brand for my blonde (dyed) hair, but I’m so glad I gave this a try. It smells divine and lathers up so you only need to use a small amount. My hair looks shiny, healthy and has a better colour to it already. Will be using this from now on.

Lovely scent and smoother hair – dids

This Pro-voke purple shampoo has such a gorgeous scent! It is sulphate and silicone free, and also vegan which makes it very gentle to the hair. My hair felt alive after using it for the first time. This shampoo makes it so smooth and it definitely makes the colour more brighter.

Amazing – Jojo31

I got PRO:VOKE Purple shampoo. Love the smell. When I put it on my hair and left it for 5 mins like it said. When I washed it off my hair felt really soft. Unlike some shampoos as it makes my hair feel knotted. Even when I dried my hair with hair drier or left it to dry naturally it still felt soft strong and not dry and knotted. Will differently be buying again.

An absolute MUST HAVE for all Bottle blondes!! – Nicolalala

Honestly discovering this Shampoo has been the absolute best thing THATS ever happened to my hair without fail!! I have tried a ridiculous amount of different supposed toning shampoos but nothing has ever managed to tick all my boxes untill now. Not only does it completely block out the brassy yellow tones, it leaves my hair almost looking a metallic white! There’s no blue staining and no disappointment! I am so impressed with the value, the results, I can’t wait to try the rest of the range!

Brassiness be gone – Seana82

As we all know visiting the hairdresser is a thing of the past, so my bleached hair was looking pretty shabby. This shampoo neutralised the yellow and made it look fresh again. Very exciting seeing as there’s little choice on getting a Pro to do it.

Super purple shampoo – Bodges

Went on easily and lathered up well. Not a large amount needed. Very purple, and needed to wash your hands and nails after applying. Left on for the 5 minutes stated, and rinsed off. Once dry – ginger tones diminished, and soft and smooth. Has cooled the yellow tones down and made more of a cool light blonde colour. Would definitely use again.

After first use my hair colour was less brassy – Lisalou78

This shampoo is great after first use my hair colour was less brassy. My hair felt lovely and healthy and smelt amazing. This is just what I need to extend the life of colour and keep my hair looking great.

Brilliant shampoo – Laurs30

I’ve used this twice so far and can see the difference already in my hair colour. it enhances the colour of my blondes and reduces the yellow/orange tinge that I’ve got from recently using box dyes. My hair is left feeling soft and not knotty and the smell is lovely. I’m impressed with the results so far.

Great results – Divadawni

Used both the shampoo and conditioner together. Didn’t stain hands like some purple shampoos do and afterwards hair looked and felt great ! Definitely my new fav purple shampoo and conditioner and also knowing it’s helping to repair any damage the bleaching has caused

Smells Fantastic product – cheekyherb

Was pleasantly suprised with this shampoo. Initially thoughts are “wow” its VERY purple and I was concerned it may leave a slight “purple rinse” to my hair, how wrong was I. It not only smells amazing but leaves it feeling really cleaned. You put it on and leave it to do its magic for up to 5mins, then rinse thoroughly. My hair feels and smells amazing and also looks a lot brighter, great for the lock down hair! Can’t wait to try the other products in this range.

Pro-Voke – Gemz33

I’ve only used Touch of silver shampoo twice and so far so good! It really does brighten your hair up it smells amazing too I’m very pleased with the results and will definitely try other products from the range

Great – Ally1982

This shampoo has taken the brass colour out of my hair. Easy to apply, leave on for 5 minutes and rinse. The smell is lovely and my hair feels soft and brighter. Great that its sulphate free. Would recommend if you have brassy tones

Great – Bex82

I used this shampoo just for the first time I was a bit shocked at the colour and thought my hair was goin to change colour but once used and my hair was dry ong the diffrence this shampoo made my hair feel amd smell was great i love this shampoo and will be using again

Great product – Gilly84

I used this shampoo shortly after highlighting my hair, it had gone a bit dull.. after only 1 application I noticed a huge difference in the colour. It also smells amazing and left my hair feeling healthy, smelling great and with a fantastic shine

Perfect for brassy dyed hair – Lizzygolf

I have used this shampoo for the first time today, I’m very impressed with just one use it’s made a difference already. Unfortunately I can’t get to the salon due to restrictions at the moment so this shampoo is just what I need for my dyed blonde highlights that aren’t get colour they were! I’m also going grey so nice to blend the tone all over to a more silver look. I was pleased the shampoo still made my hair soft. I will use weekly going forward.

I love this shampoo – Alastair

My friend recommended it and he was so right about it, my hair is completely transformed!