Brightening Shampoo

Great product – JoJo2502

Love the tones that it brings out in my blonde hair takes away the yellow and makes it more ash tones, love love love this product

Best price, most effective, amazing product! – Sarah

I have used this for years, first found it when I went from red hair to platinum blonde at home and I must say this was a saviour! The shampoo is quite liquidy, deep purple and it really works to tone brassiness. If you keep it too long you might even get blue hued colour so basically it is two in one product 😀 Tone down yellowness and if you like get blue toned hair. Seriously this is the best I wont buy another purple shampoo after this. At the moment I have a blonde ombre and I still use this, not as often when I was platinum blonde, but time to time correct any yellowness coming through.

Amazing – emilylouise

I brought this the other day & i used it the next day & as soon as a dried and styled my hair I noticed that the blonde in my hair (i have a brown to blond balayage) looked stunning! I 100% recommend this range!

Loved it – Nayh

In a short period of time it changed the tone of my hair.

Lovley – Gena

I used this shampoo for 4 months now and i love it

Great shampoo –

Cleans well on first go and my hair was great after it

Silver brighter shampoo – Bex22

Love this shampoo as it subtly tones down yellow tones in my & hair extensions without turning it blue or purple ! Doesn’t leave hair feeling dry or damaged

Great product – Vladka

I regularly buy this shampoo as I haven’t found anything better or matching the quality of this particular shampoo on the shelves of the major retailers unless I order something from my hairdresser’s salon. I would always recommend the product to all my friends with colour treated hair as I believe the quality of this product matches the value for my money.

Amazing! – Elina_Kat

One word… amazing. The shampoo reduced the yellow tones in my hair from the first wash. It’s affordable and I highly recommend!

great – Sophia

little goes a very long way and gives a natural look

The best for blondes – JanieS

I love this shampoo. It is fabulous at keeping my blonde hair bright. It also cleans the hair very well. This brand out performs expensive rivals.

Good products – Jennyg1987

Really enjoyed and felt like it made a difference to the tone of my hair without drying it out.

Bright! – Abby22

The shampoo was great and better than others I have tried. No more yellow, just perfect shades of blonde!

amazing –

was so good at brightening my hair and getting rid of brassiness

Great ! Great ! Great ! – Bern 58

Have used this product since I can remember . Have always been blonde . Was a bleached blonde in my younger years so have now switched to the kinder alternative tint . Still use this product as just think it gives a lovely tone to my hair .

Amazing for hilights – Dropdeadfred

This shampoo worked just as well for me as much more expensive purple toning shampoos and didn’t dry my hair out either. It left it soft and smooth

great – kimi

Leaves my hair looking like its been freshly coloured

Brilliant! – B3thani3l

Didn’t dry out my hair too much which is lovely as I have very fine, straight hair. It smells lovely and reduces yellow tones well

Touch of silver – Petra

Works really well with using the conditioner to takes away yellow tones in blonde hair

Simply Amazing! –

This shampoo brought my hair back to life and all yellowness was gone from my blonde hair – I was back to the platinum blonde I had when my hair first got done within just a few washes!

Touch of silver – Gem3093

I have used this product for years and it is great to brighten up your highlighted hair.

Brill shampoo – RozBoz

Great shampoo to help tone down any brassiness before I get a chance to get it coloured again

Does the job – Saraaaaa

The product does what it says got rid of brassy tones almost immediately after the first wash.

Love it – Elly1981

I always have my hair coloured but felt the was a slight yellowness to it this time. This really sorted it at toned it down even after the first wash- and my hair felt great after. Will definitely be using this regularly from now on

Good product – Clara87

I love this product for my blonde hair, it makes sure it doesn’t get brassy after a while

Love it – Curato

Great product which I have used for years and always gives my hair the boost it needs.

So good – Becky c

I have always wondered about this but never tried in till now and I love it my hair looks so much fresher and not dull.

A classic! – Carriedeer

I have been using this for 30 years- at the time it was the only product that would tone yellow hair. Now there are hundreds- but this is still the most effective. Easy to use, never purple. Perfect.

Love it – Lynne0926

Brilliant shampoo and conditioner really makes my highlights brighter, hair looks and feels lovely.

Perfect – Lxci

Perfect, removes brassy tones, lovely shampoo! Can see a difference after just one wash

Fab use twice weekly – Gemmabear83

I use this product twice z week and have done for a few years. If you leave it on for twenty minutes it makes your hair a multi tonal silver. Mine is platinum so works out fab.

Excellent product – Albi

Really brights yo hair, is thick too so feels rich.

Touch of silver – Melly bean

Have noticed changes in my hair, didn’t need very much of the shampoo

Love it! – missmayasx

It’s one of the best silver shampoos I have used, I tend to use this one once a week as a lightening treatment as it dries my hair out a bit.

Very good – Sososo84

I will definitely purchase full size. Loved the products.

My new go to – Frankie90

Use this once a week and it’s perfect for my coloured hair and keeping brassy tones at bay.

Must have for blondes! – ViccieH

This product is essential for anyone with blonde hair to keep it light and ashy and away from the harsh yellow! Use once a week to keep fresh!

A must have – Steph

I would definitely recommend this shampoo to anyone with bleach or highlights as it really works to keep your hair bright and not let the colour dull. My hairdresser commented recently that my highlights always look good when I get them touched up.

Nice – Lisa29

This shampoo certainly brightened up my colour hair. Have purchased product already.

Great – Pariib

Love this shampoo it’s great for maintaining my blonde hair! Definitely using it again

Excellent – Angiebobbles

Great purple shampoo, gently but effectively tones down the yellow in my blonde hair

Best highstreet toner! – Loll

This is the best toner for my hair, (blond naturally, highlighted and fine) smells like fresh washing too!

Great smelling shampoo – Annat1973

Lovely shampoo. Great thick quality and lovely to use

Keeps blondes cool – SunStar

Stacks up against in salon brands and definitely cools down the warm and gold tones blonde goes. Great for holidays too I’d say as the bottle isn’t too big

Smells good – Becksy

Great shampoo. Smells good and helps keep new highlighted hair blonde and not brassy

A must – Jods2019

Used this for a while now…stops blonde hair from turning brassy! A must.

Touch of sliver – Serah25

Excellent product. Brighten my hair lovely. Made my hair lovely and soft

Surprising – Bex678

Hadn’t used for a few years but was pleased that it didn’t leave my hair feeling weighed down

Blond – Lucylou

Great packaging , smells good does the job at brightening

Great product – gemmab

Great product that left my hair feeling soft and manageable

Works, really does. – Niicolle

This shampoo helped to take out yellow brassy tones in my blonde hair. Very impressed. Left On for 4 minutes and worked straight away.

Touch of silver – Katie1990

Amazing for bleached hair. Brightens dull tones and brassy tones.

Fantastic product – Ak00981

Makes my hair very smooth, easy to wash out. Easy to squeeze just the right amount

Touch of silver – Shar

This shampoo is great . I used it along with the conditioner and after shampooing before condioning the shampoo left my usually dry yellow hair less brassy and more manageable .

Perfect for blondes! – Ails

Brassy tones gone and beautiful blonde tones restored

Great product – Inessytea

Very effective product. You can see a result after first time. Soft ant nice Grey tone hair.

My go to shampoo – Ab93

Favourite shampoo for getting rid of brassiness in my hair, really works to help brighten my blonde and smells great

Love it – Amandasbeautypage

Makes my hair feel incredibly soft and it’s very pigmented don’t need to use it that much to see a result

Refreshed blonde – Jobey

I love this shampoo, my hair looked and felt like i had been to my hairdresser. It’s amazing how refreshed the blonde looks. Will definitely repurchase.

Love this – Soozh

Took the brassy tones out of my hair. Took it back to the tone I left the salon with